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Technology, Information and Media
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Vinicia M

Business Development Administrator

About Me

Authorized to work in the US for any employer Summary Accomplished Communications, Marketing, and Public Affairs executive with over two decades of experience leading strategic communications, brand positioning, and public policy initiatives. Expertise in crafting compelling narratives, managing integrated public awareness and B2B / B2C campaigns, and building high-impact coalitions across industry and stakeholders. Proven success in shaping external messaging, securing earned media, influencing policy outcomes, and driving measurable results through data-informed strategies and cross-functional collaboration. Core Competencies: Strategic Communications & B2B Marketing | Government Relations & Legislative Advocacy | Media Relations, Crisis & Reputation Management | Stakeholder Engagement & Coalition Building | Public Awareness Campaigns | Digital Strategy, Marketing Analytics & Content Creation | Business Development, Policy Research & External Affairs

Experience

Seniority LevelMid-Senior level
Years of Experience20+ years
Current StatusActive

Certification

Total Certifications4

IEDC Basic Economic Development Course Certification, May 2023

IEDC Economic Development Academy, August 2023

FEMA 100 - 300 / 700 - 800 Incident Command System, 2023-2024

IEDC / ACCE Workforce Development Fundamentals, January 2025

Skills

Core skills50
Languages1

Skills

Strategic communication planning
Crisis communication
Media relations and press outreach
Public speaking and speechwriting
Policy analysis and issue advocacy
Legislative affairs and lobbying
Stakeholder engagement and coalition building
Executive communications and leadership messaging
Government relations (local, state, federal)
White paper and briefing material development
Marketing
Brand Management
Integrated marketing campaigns
Brand development and positioning
Digital and traditional advertising
Content creation and storytelling
Video production and animation
Graphic design (print and digital)
Website development and messaging
Market research and customer targeting
SEO, SEM, and Google Analytics
Social media strategy and management
Workforce Development
Business attraction and retention
Economic policy development
Incentive negotiation and site selection
Public-private partnerships
Employer engagement and job creation
Workforce training program collaboration
Industry sector development (healthcare, telecom, infrastructure)
Team building and supervision
Cross-functional collaboration
Vendor and contractor management
Executive and board-level reporting
Project management and execution
Intergovernmental coordination
Departmental oversight and program administration
Salesforce and HubSpot CRM
Microsoft Office Suite (Excel, PowerPoint, Word)
Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Constant Contact, Mailchimp, Canva
Google Ads, Meta Ads, LinkedIn Campaign Manager
CMS platforms (WordPress, Squarespace)
Content Development
Newsletters and email campaigns
Talking points and op-eds
Internal communications
Legislative testimony and public comment
Executive summaries and reports
Scripts and marketing copy

Languages

English

Services