＞20years of experience in global environments such as Nike, The Coca-Cola Company and Danone, covering increasing roles with a direct impact on brand and biz figures, managing complex structures of portfolio brands and in charge of international teams. Expert and passionate in crafting meaningful stories for brands aiming to shape the culture of youth and giving voice to communities. Currently supporting disruptive and innovative start up projects, across sport, lifestyle and beverage industries to craft new brands for Gen Z.