Ian Jarvis is a seasoned commercial leader with over 15 years of experience scaling revenue across B2B SaaS, Martech, and venture-backed startups. As a former GM at Aprimo and global product lead at BAT, he has built and aligned high-performing sales, marketing, and customer success teams across the UK, Europe, North America, and APAC. Ian is the founder of ComposabilityScores™, an AI-powered platform that improves investor readiness and GTM execution for startups and scaleups. He brings deep expertise in GTM strategy, pipeline design, pricing, CRM optimisation, and board-level advisory—making him a trusted partner for sustainable, cross-functional growth.