Are you short on strategy, branding and/or marketing talent or knowledge? In search of a strategic mind to offer a fresh perspective? Need a right hand to take on a high-profile, mission-critical effort? After an equal number of years' experience on both the client/brand side as well as in professional services consulting roles, I'm uniquely positioned to support CEOs and seamlessly navigate the c-suite and the demands you might be facing. I partner with B2B and B2C scaling brands, businesses and teams to deliver on key strategic imperatives, specializing in the retail and consumer goods industries. My sweet spot is articulating significant differentiation and growth in brand strategy, integrated marketing and new product commercialization. I deliver key initiatives on time, on strategy and on budget - reliably, smartly and drama-free. Expertise underpinned by deep retail, regulated FMCG, CPG and consumer brands background, including renowned brands, such as Budweiser, Vitaminwater, Smartwater, 5-hour Energy, Dickies, QuikTrip, Kellogg, Colgate, Tom’s of Maine, JM Smucker, Conagra, Freshpet. Delivered top-line revenue growth through strategic, omnichannel campaigns, launching QT’s first mobile app and fresh food from the QT Kitchens simultaneously, driving significant brand growth in new revenue stream, expanding from 750 to 1,000+ stores. Successful track record of product branding, new product launches, licensing partnership activation and stage-gate process development, leading cross-functional innovation teams and spearheading GTM strategy to drive market expansion and growth. Contributed 2M+ in annualized EBITDA through effective retail merchandising, product mix and promotional models with 7-10% reduction in COGS. Implemented customer loyalty segmentation strategies, resulting in +185% to +330% CTOR. Strategic storyteller and creator of corporate, product and environmental branding, including development of brand architecture, house of CPG brands and branded house, utilizing brand identity models (BIM) and visual and voice brand identities (VBIs).