With over 13 years in marketing leadership roles across Food, Beverage and Cosmetics, I've worked for extremely large corporations as well as small start-ups. My experience spans across the full marketing mix in both local and global roles inc. NPD, strategic brand design, ATL campaigns, BTL activations, social, e-commerce (DTC, Amazon), PR, media planning, event, P&L optimisation, financial and commercial planning. ​​ From startups to scaling-up, I help founders and COOs turn good products into standout brands. I bring a strategic eye and roll-up-your-sleeves energy to everything I do. My approach blends big-picture brand building with smart, actionable plans.