As the senior leader responsible for sales, marketing, dealer development, and product positioning across Canada and the U.S., I led revenue growth initiatives, operational improvements, and the full go-to-market strategy for Slide Clear’s operable glass wall systems (GLIDE, ClearFOLD, VertaSlide). My role bridged sales, marketing, production, engineering, and executive leadership, driving both strategic direction and hands-on execution. Core Responsibilities 1. Revenue Growth & Market Expansion • Developed and executed Slide Clear’s North American growth strategy, including expansion into the U.S. market with new facilities in Fort Worth, TX and Bellingham, WA. • Managed all sales channels: direct, dealer/distributor, architectural specification, and hospitality/commercial projects. • Created pricing matrices, freight models, quoting tools, and sales processes to support scalable revenue growth. • Identified, secured, and developed strategic partnerships (e.g., Outdoor Elements, StruXure PNW, Azenco, Four Seasons Sunrooms). 2. Dealer Network Development & Channel Enablement • Built and managed a dealer network across the U.S. and Canada; onboarded, trained, and supported partners through technical guidance, marketing resources, and sales coaching. • Developed the Dealer Portal, PicFlow galleries, and onboarding systems to support quick adoption and sales readiness. • Provided project-specific consulting and technical assistance to dealer sales teams competing against major industry players. 3. Marketing Strategy & Brand Positioning • Owned all marketing strategy, digital presence, messaging, and campaigns—including B2B lead generation, content creation, case studies, social media, and trade show collateral. • Rebuilt Slide Clear’s brand narrative to emphasize architectural design, technical expertise, and reliability. • Directed all product marketing assets: brochures, technical drawings, installation guides, project photography, videos, and specification packages. • Designed and delivered Lunch & Learn presentations to architects, designers, and developers, including AIA/IDCEC CEU-style content. 4. Product Management & Technical Expertise • Acted as product expert for GLIDE, ClearFOLD, and VertaSlide systems—including structural requirements, engineering constraints, panel sizing, wind-load considerations, and installation sequences. • Collaborated with engineering and production to refine designs, improve manufacturability, and align product configuration with real-world project demands. • Guided architects, GCs, structural engineers, and installers through complex projects involving multi-slide systems, steel supports, bracket design, curb heights, and weatherproofing. 5. Quoting Systems, Tools & Process Optimization • Built the GLIDE Configurator (Base44) logic, glass quoting tools, pricing matrices, freight calculators, and standardized workflows used across Canada and the U.S. • Reduced quoting errors and improved speed by creating standardized documentation, templates, and repeatable systems. • Supported production scheduling, procurement, and installation coordination through detailed project oversight. 6. Cross-Functional Leadership • Served as the bridge between sales, marketing, engineering, production, and executive leadership. • Led internal strategy discussions, forecasting, and reporting for Canadian and U.S. operations. • Supported U.S. start-up operations with processes, documentation, marketing frameworks, and dealer onboarding. Notable Contributions & Achievements • Positioned Slide Clear as the preferred operable glass wall supplier for hospitality, high-end residential, and multifamily developments. • Supported major projects including national restaurant groups, luxury homes, commercial patios, and dealer installations across North America. • Modernized the company’s commercial presence through improved branding, technical assets, case studies, and sales systems. • Acted as the company’s public-facing voice for architects, developers, and construction partners, increasing inbound leads and market visibility. • Strengthened internal structure during periods of financial and operational instability—reducing chaos and preserving client relationships.

At Longboard, I played a key role in expanding brand awareness, driving architectural specification, and supporting major commercial projects across North America. My work blended business development, technical sales, and relationship management, helping position Longboard as a premium cladding and soffit solution for architects, developers, and general contractors. Core Responsibilities 1. Architectural Specification & Territory Growth • Built and managed relationships with architects, designers, developers, and builders to drive product adoption early in the design phase. • Conducted in-person presentations, Lunch & Learns, and product demos to educate specifiers on Longboard’s aluminum cladding systems, finishes, and installation methods. • Successfully increased the specification rate across my assigned territory by focusing on key architectural firms, multifamily developers, and institutional clients. 2. Project Acquisition & Client Consulting • Supported the full lifecycle of commercial and residential projects—from concept and design intent to tendering, installation, and warranty coordination. • Consulted directly with architects and project teams on system selection, rainscreen principles, code compliance, and technical detailing. • Helped clients compare Longboard systems to competing products (e.g., composite panels, real wood, fiber cement) to determine best-fit solutions. 3. Sales & Pipeline Development • Prospected and nurtured relationships with new accounts, distributors, and general contractors to grow sales volume and territory market share. • Managed a robust pipeline of multifamily, institutional, commercial, and high-end residential projects across North America. • Collaborated with the internal estimating team to deliver accurate quotes and support competitive bids. 4. Marketing & Brand Representation • Represented Longboard at trade shows, industry events, and architectural conferences to increase brand visibility and strengthen market presence. • Provided feedback to internal marketing and product teams regarding trends, customer needs, competitive insights, and design preferences. • Ensured consistent messaging and high-quality client experiences aligned with Longboard’s premium brand. 5. Technical Support & Product Knowledge • Developed deep technical expertise in Longboard’s aluminum products—including profiles, installation systems, powder-coated finishes, fire ratings, and warranty considerations. • Guided contractors and installers on installation requirements, shop drawing interpretation, and compatibility with different wall assemblies and substrates. • Assisted in resolving site issues through proactive communication with project managers, site supervisors, and internal support teams. Notable Contributions & Achievements • Drove strong architectural adoption of Longboard across key Western Canadian markets. • Played a central role in winning specifications for several high-profile multifamily and commercial projects. • Strengthened Longboard’s reputation among architects by providing highly credible, technical, and design-focused support. • Supported the company’s transition from a growing manufacturer into a nationally recognized architectural brand.