Highly experienced Design Leader and outcome-driven Digital Strategist with over 12 years experience across the Nordics and NL. I specialise in translating business needs, market opportunities and user insights into products and services, unifying the user experience across complex ecosystems and technical dependencies to operationalise delivery and innovation. Driving product and experience design strategy for new services. Lead cross-functional teams to operationalise metrics-driven discovery & delivery, while implementing innovation frameworks and transformation across various business portfolios. I thrive in scaling innovation hubs, and leading cross-functional product portfolios in both high-growth and large-scale enterprise contexts.