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Tim O

President and CEO

About Me

I am a strategic and dynamic executive with over 25 years of innovative leadership and achievements in organizational management, strategy, and marketing. I excel in strategy development, identifying key drivers of long-term value creation, and making critical decisions to drive success. I am a motivational leader, recognized for defining clear missions and goals, aligning people and resources, and consistently delivering results that exceed expectations. KEY STRENGTHS  Identifying factors that impact performance – I integrate information from a variety of sources to develop broad-based plans and strategies.  Making sound decisions – I thrive when confronted with difficult managerial issues.  Considering long-term implications – I take a more strategic approach and long-term view to planning and decision making.  Taking charge of people and situations – I enjoy taking the lead and directing a team to achieve goals.  Proactively view ambiguity – I have an affinity for figuring out what to do, even when situations are unclear.

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive

Skills

Core skills1
Interests1
Languages1

Skills

CORE COMPETENCIES  Leadership & Staff Motivation  Strategic Planning & Execution  Budget & Financial Management  Global Marketing  Advertising & Public Relations  Retail Category Management  Crisis & Risk Management  Consumer & Market Research  Spokesperson & Communicator

Interests

Throughout my career as CEO and senior executive for national and international organizations—including the United States Potato Board, Avocados from Mexico, and the Wheat Foods Council—I have successfully led organizations through strategic transformation. I have built and aligned networks of diverse stakeholders, expanded revenue streams beyond core membership revenue, modernized brands to drive relevance, and leveraged data and technology to fuel innovation. For example, as CEO of the US Potato Board, I led a global marketing and strategy overhaul that reversed declining consumer perceptions, drove a 60% increase in exports, and forged high-impact partnerships with processors and retailers. Similarly, at Avocados from Mexico, I architected a go-to-market strategy, recruited top talent, and launched a national campaign in record time, setting the foundation for sustained category growth.

Languages

English

Services