Throughout my career as CEO and senior executive for national and international organizations—including the United States Potato Board, Avocados from Mexico, and the Wheat Foods Council—I have successfully led organizations through strategic transformation. I have built and aligned networks of diverse stakeholders, expanded revenue streams beyond core membership revenue, modernized brands to drive relevance, and leveraged data and technology to fuel innovation. For example, as CEO of the US Potato Board, I led a global marketing and strategy overhaul that reversed declining consumer perceptions, drove a 60% increase in exports, and forged high-impact partnerships with processors and retailers. Similarly, at Avocados from Mexico, I architected a go-to-market strategy, recruited top talent, and launched a national campaign in record time, setting the foundation for sustained category growth.