My recent role at Beiersdorf as a Strategic Digital Advisor and interim CDO allowed me to define the 2026 digital roadmap, manage a global website transformation initiative covering 140 sites in 70 markets, and implement AI-readiness strategies. Prior to that, as Chief Digital Officer at Bally, I led end-to-end digital operations including P&L responsibility for e-commerce, digital marketing, CRM, and IT, achieving strong online growth despite a challenging macro-economic environment.