Hello, I'm Eugene S.
Strategic leader who has innovated products, driven successful marketing, improved operations, managed change, developed teams and helped deliver over $22 billion in profitable net sales is eager to inspire a team to hit aggressive sales and profit goals, while supporting them with the systems, processes and experience that drive sustainable success.
Details
- Professional CategoryProduct
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Consulting Rate (Hourly)179
Headline
Strategic leader who has innovated products, driven successful marketing, improved operations, managed change, developed teams and helped deliver over $22 billion in profitable net sales.
Experience
Consultant
NATMcorp.comJanuary 2010 - January 2024• Developing a proprietary AI agent to facilitate industry - specific geo - demographic targeting, recommend the appropriate offer type per geo - demo, and extract greater lifetime value from their individual customer databases. Advising on integrating this AI tool with existing systems / workflows and proposing an end - to - end integrated technology stack (POS, PSI, CRM, Martek) for those retailers who are upgrading their back end.
• Provided insight and analysis on the potential business impacts of ICE, DOGE, and Tariffs.
Sr. Director of Go - To - Market Strategy, Analytics, Promotions, Trade - Terms, In - Store & Channel Marketing, Product Training
LG Electronics,February 2017 - November 2021• Responsible to the President of North America for driving US market growth and profit, and leading internal alignment on strategy and execution to goals across the organization. Promoted from Director to Sr. Director in 2 years.
• Partnered with Product Marketing, Sales, and Brand Marketing to ensure our Go - To - Market strategies were data driven, respected channel relationships and were properly executed.
Founder / Lead Strategist
Your Biz Pro,April 2015 - January 2017Product, Marketing, and Sales Strategy Consulting for small businesses
• Developed sales processes, marketing materials, sales funnels and marketing automation systems to help a variety of businesses grow profitably.
• Guided companies through competitive analysis, product development from patent to final prototype, business projections, fundraising pitch decks, sourcing manufacturing and developing marketing plans required for launch.
Vice President of Marketing
VXi Corporation,May 2013 - March 2015• Responsible to the President / CEO to drive the growth necessary for Private Equity to exit.
• Helped drive 11 % revenue and 11 % EBITDA increases, facilitating a later strategic acquisition.
• Entrusted with corporate branding, marketing strategy, financial planning, promotion planning and execution, marketing communications, product marketing, and the associated budgets and P&L.
• Built the team (internal and vendor), improved processes, and rationalized costs.
• Re - imagined and restructured the DTC (Direct - To - Consumer), B2B (Business - To - Business) and 3P (Third Party Reseller) E - Commerce businesses to drive increasing profit and sales. This included launching an image and video - rich, mobile friendly website integrated with HubSpot. Google Analytics, and Microsoft Dynamics in 90 days (on - time and under budget).
• Introduced data analytics to better target product planning, improve forecasting, and focus the marketing spend to align with sales targets and goals. Improved collaboration between the engineering and product marketing teams to improve the planning / development / launch process.
• Increased social media reach by 6x, developed content campaigns to drive B2B lead generation, and improved email marketing click through rates to double digits.
• Distilled three disparate brand identities into a consistent look and feel across product segments without alienating target customers (B2B or Consumer). Shifted messaging from specs to benefits and implemented best practices in visual presentation, packaging, communications, etc.
Sales Marketing
Panasonic,January 2001 - June 2007• Crystallized Panasonic's breadth of offerings into succinct web and print campaigns targeting lead development and sales generation in the Government and Education vertical markets by translating the features from various internal divisions' products into solutions for customer problems in each market by creating innovative, integrated, networked offerings. Garnered the support of management, marketing, and technical personnel in each division to facilitate realization of the solutions via a combination of APIs, middleware, and 3rd party hardware.
• Worked cross - functionally to ensure the marketing materials met the disparate needs of all internal stakeholders, while keeping the target customers' interests at the forefront. Managed overall project and agency activities within tight time and budget constraints.
• Negotiated with internal Business Unit Presidents and Finance Executives to develop a cross divisional structure for executing the sales of those solutions.
• Envisioned and led agency execution of a customer - focused, interactive website for Panasonic Enterprise Solutions, highlighting the vertical market solutions and facilitating drill - down to specific product features. Navigation by vertical, solution type, or product were provided so customers could find what they needed quickly and easily using the language of their business, rather than a typical manufacturer's internal business unit / product type / feature hierarchy.
• Created and executed a cross - category multi - media marketing and business development effort to more efficiently win business in Education and Government vertical markets via a consultative, solutions sales approach with influencers and decision makers, supported by Distributors and Value - Added Resellers. Created video case studies for the initial solution deployments, and presentations to facilitate sales effectiveness across the organization. These efforts resulted in
Industry
- Technology, Information and Media
Specific Jurisdictions That I'm Qualified In or Can Cover
United States
Language(s)
- English
Education
Lehigh University
DegreeElectrical EngineeringAugust 1979 - May 1983
Professional Membership / Certification
Mensa
Your Skills
Profit And Loss (P&L) Management, Team Building, Change Management, Product Strategy, Marketing Strategy & Automation, Data Analytics & AI Utilization, Channel Management & Marketing, Tableau, Salesforce, Hubspot
Professional Interests
AI, Data Analytics, Iot & Connected Devices, Consumer Electronics, Digital Appliances, Evolution of Work, Business Strategy, Revenue Streams
I am interested in
- Career Opportunities
- Providing Services based on my Expertise