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Sumris

Commercial & AI Transformation Consultant | ex-Fitch Associate Director | Founder, Sumeris

About Me

I help companies turn commercial strategy into operational results, focused on go-to-market, customer success, contract and commercial finance, and practical AI adoption. Across eight years at Fitch Ratings I progressed to Associate Director in Commercial Operations between London and Dubai, owning complex client and data-product relationships. I then led SaaS customer onboarding at PinMeTo, and I now run Sumeris, building an EU-sovereign, GDPR-by-design AI platform for local businesses. That mix means I am as comfortable inside a commercial plan as I am shipping product. Typical assignments: standing up or fixing customer success and onboarding, commercial and pricing strategy, GTM for SaaS and AI products, and helping teams adopt AI without the hype. Based in Malmö, working across the Öresund region, Copenhagen and remotely across the EU, in Swedish, English and Arabic.

Jurisdiction

Region: Europe

Notable Employer

  • Associate Director, Commercial Operation at Fitch Ratings Ltd

Experience

Seniority LevelDirector
Years of Experience10-15 years
Current StatusActive
Founder & Principal ConsultantSumeris Consulting
2025 - Present

Founder of an EU-based AI software venture building a GDPR-by-design platform for physical retail and local business. Advise clients on commercial strategy, go-to-market, customer success design, and pragmatic AI adoption.

Onboarding SpecialistPinMeTo
2025 - 2025

Owned SaaS customer onboarding and implementation for location-marketing software, driving activation and time-to-value across Nordic and international clients.

Associate Director, Commercial OperationNotableFitch Ratings Ltd
2016 - 2024

Progressed across commercial operations roles to Associate Director. Managed commercial relationships, pricing and contract processes, and data-product delivery for institutional clients across EMEA and the Middle East.

Education

Degree of BA - International Business Management University of Westminster
2011 - 2014

Certification

Total Certifications1

Project Management Professional Certificate

Google

2025

Skills

Core skills0
Languages4

Languages

Arabic
English
Swedish
Spanish