Hello, I'm Vinicia M.
Authorized to work in the US for any employer Summary Accomplished Communications, Marketing, and Public Affairs executive with over two decades of experience leading strategic communications, brand positioning, and public policy initiatives. Expertise in crafting compelling narratives, managing integrated public awareness and B2B / B2C campaigns, and building high-impact coalitions across industry and stakeholders. Proven success in shaping external messaging, securing earned media, influencing policy outcomes, and driving measurable results through data-informed strategies and cross-functional collaboration. Core Competencies: Strategic Communications & B2B Marketing | Government Relations & Legislative Advocacy | Media Relations, Crisis & Reputation Management | Stakeholder Engagement & Coalition Building | Public Awareness Campaigns | Digital Strategy, Marketing Analytics & Content Creation | Business Development, Policy Research & External Affairs
Details
- Number of Years Experience20+ years
- Education LevelDegree
Current/ Latest Job title
Business Attraction & Development Administrator, Economic Development Division City of North Port - North Port, FL September 2022 to April 2025 Implement strategies in alignment with the City's Economic Development Strategic Plan to create a business-friendly environment In FY 2023-24 over 245 new businesses opened their doors in North Port. Brought in over 800,000 square feet of Class A Industrial Light Warehouse space-creating thousands of jobs in targeted industries. Secured four major hospital developments—Sarasota Memorial Hospital, Acadia Behavioral Health, HCA Florida, and Encompass Health—resulting in the creation of thousands of jobs and significantly enhancing healthcare access and economic growth in North Port. Identify and recruit potential development opportunities to support commercial, office, and industrial development Develop relationships with regional trade and technical education providers to promote small business start-ups Oversee marketing and communications functions to ensure clear and proactive messaging through various media platforms Represent and promote the City of North Port's economic development opportunities at real estate and economic development events, media interviews, and meetings with potential business prospects Collaborate with marketing firms and service providers to support trade shows, site selection consulting visits, and City events Solicit development proposals from private companies and provide information on funding sources and workforce solutions to prospective businesses Assist in budget preparation and monitoring, prepare reports and presentations, and respond to information requests from City and County staff, business prospects, clients, and residents Facilitate positive relationships between businesses and government to create a conducive environment for economic growth and development.
Industry
Public Relations | Marketing | Corporate Communications
Professional Membership / Certification
• IEDC Basic Economic Development Course Certification, May 2023 • IEDC Economic Development Academy, August 2023 • FEMA 100 - 300 / 700 - 800 Incident Command System, 2023-2024 • IEDC / ACCE Workforce Development Fundamentals, January 2025
Country that I am located in
United States of America
Specific Countries That I am Qualified In or Can Cover/ Global
United States of America
Skills
Strategic communication planning Crisis communication Media relations and press outreach Public speaking and speechwriting Policy analysis and issue advocacy Legislative affairs and lobbying Stakeholder engagement and coalition building Executive communications and leadership messaging Government relations (local, state, federal) White paper and briefing material development Marketing & Brand Management Integrated marketing campaigns Brand development and positioning Digital and traditional advertising Content creation and storytelling Video production and animation Graphic design (print and digital) Website development and messaging Market research and customer targeting SEO, SEM, and Google Analytics Social media strategy and management Economic & Workforce Development Business attraction and retention Economic policy development Incentive negotiation and site selection Public-private partnerships Class A industrial space development Employer engagement and job creation Workforce training program collaboration Industry sector development (healthcare, telecom, infrastructure) Leadership & Management Team building and supervision Cross-functional collaboration Vendor and contractor management Executive and board-level reporting Project management and execution Intergovernmental coordination Departmental oversight and program administration Technical & Analytical Tools Salesforce and HubSpot CRM Microsoft Office Suite (Excel, PowerPoint, Word) Adobe Creative Suite (Photoshop, InDesign, Illustrator) Constant Contact, Mailchimp, Canva Google Ads, Meta Ads, LinkedIn Campaign Manager CMS platforms (WordPress, Squarespace) Writing & Content Development Newsletters and email campaigns Talking points and op-eds Internal communications Legislative testimony and public comment Executive summaries and reports Scripts and marketing copy
Areas of Interest
Communications | External Affairs | Marketing | Public Relations