Hello, I'm Paul K.
I have 16 years of experience in Marketing and Brand Direction. I started my career in fashion apparel. I was the founder of 2 streetwear and urban brands: the first was bootstrapped to becoming a recognized brand within 2 years, selling over $1M globally. Later built a $10M brand from the ground up. I recently pivoted to Web3 and tech, where I brought products to market, grew and engaged with users/community members, and raised overall awareness for the company and its founders. I’m offering brand consulting, marketing, communications, and strategy. If you need help refining your brand strategy or growing your audience, let’s chat. Consistently delivered several companies 30-50% in growth, produced a go-to-market launch plan that resulted in $4 million in additional revenue in year one. Secured acquisition for the brand, XLARGE, at 300% higher than its initial offer by implementing a long- term brand communications and multitiered-sales marketing strategy. Played a pivotal role in a multi- million dollar acquisition for GINAR. Easily transitioned industries from fashion to Web3, bringing 20% increase in B2B leads by applying transferable marketing skills and business acumen.
Details
- Number of Years Experience15-20years
- Education LevelDegree
Current/ Latest Job title
Director of Marketing and Development
Current Employer / Company
Muuvment
Industry
Fashion, Tech, and Web3
Professional Membership / Certification
Advanced Google Certifications Google Analytics for Power Users Google Analytics Individual Qualifications DeFi- The Future of Finance from Fuqua School of Business at Duke University
Country that I am located in
United States
Specific Countries That I am Qualified In or Can Cover/ Global
United States, South Korea, Vietnam, Australia, Thailand, Singapore, Indonesia
Skills
Project Management Marketing Strategy and Planning Team Management Internal and External Communications Community Management & Activation Performance Advertising Campaigns Events Marketing Content Creation Email Campaigns Social Media
Areas of Interest
Web3, crypto, social impact, fashion, streetwear, action sports (skate, snow, surf), consumer goods, travel