Humiint

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Hello, I'm Paul K.

I have 16 years of experience in Marketing and Brand Direction. I started my career in fashion apparel. I was the founder of 2 streetwear and urban brands: the first was bootstrapped to becoming a recognized brand within 2 years​,​ selling over $1M globally. Later built a $10M brand from the ground up. I recently pivoted to Web3 and tech​,​ where I brought products to market​,​ grew and engaged with users​/​community members​,​ and raised overall awareness for the company and its founders. I’m offering brand consulting​,​ marketing​,​ communications​,​ and strategy. If you need help refining your brand strategy or growing your audience​,​ let’s chat. Consistently delivered several companies 30-50% in growth​,​ produced a go-to-market launch plan that resulted in $4 million in additional revenue in year one. Secured acquisition for the brand​,​ XLARGE​,​ at 300% higher than its initial offer by implementing a long- term brand communications and multitiered-sales marketing strategy. Played a pivotal role in a multi- million dollar acquisition for GINAR. Easily transitioned industries from fashion to Web3​,​ bringing 20% increase in B2B leads by applying transferable marketing skills and business acumen.

Details

  • Number of Years Experience15-20years
  • Education LevelDegree

Current/ Latest Job title

Director of Marketing and Development

Current Employer / Company

Muuvment

Industry

Fashion, Tech, and Web3

Professional Membership / Certification

Advanced Google Certifications Google Analytics for Power Users Google Analytics Individual Qualifications DeFi- The Future of Finance from Fuqua School of Business at Duke University

Country that I am located in

United States

Specific Countries That I am Qualified In or Can Cover/ Global

United States, South Korea, Vietnam, Australia, Thailand, Singapore, Indonesia

Skills

Project Management Marketing Strategy and Planning Team Management Internal and External Communications Community Management & Activation Performance Advertising Campaigns Events Marketing Content Creation Email Campaigns Social Media

Areas of Interest

Web3, crypto, social impact, fashion, streetwear, action sports (skate, snow, surf), consumer goods, travel

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