Hello, I'm BELINDA W.
🚀 About Me: With 25 years of dynamic leadership across EMEA and Asia, I’ve fuelled growth, transformed teams, and championed diversity. As an active angel investor, I’m passionate about supporting female-led and inclusive businesses in the Asia region. As a board advisor, consultant and Fractional CMO, my sweet spots are Consumer Marketing solutions, Retail and Shopper Marketing, Sales structure and management, Marketing Technology, Pet Tech and Consumer products 🌐 Expertise: My journey spans both B2B and B2C landscapes, from FMCG to SaaS. I’ve orchestrated omni-channel marketing strategies, navigated startups and MNCs, and launched premium brands, gaming, and devices. 🌈 Diversity Advocate: I thrive in culturally rich environments, and I enjoy working as part of a diverse team. I love maximizing team dynamics for positive outcomes. 🐾 Animal Welfare Champion: As a Board Director and also Chair of the Animal Welfare Committee at Equal-Ark Charity in Singapore, I’m committed to making a difference beyond boardrooms.
Details
- Number of Years Experience20+ years
- Seniority LevelExecutive
- Education LevelMasters
- How did you hear about Humiint? Linkedin
Current/ Latest Job title
I spent the last 10 years working at Microsoft based in Asia. I led the consumer marketing function across the region focusing on Windows, Surface, M365 and Xbox. I have managed teams across Japan, Korea, China, SE Asia, Australia and New Zealand. Prior to Microsoft i was Marketing Director for LG Electronics in UK and Ireland.
Current Employer / Company
On a part time basis, I run an AI facade Inspection business with my partner, this is totally unrelated to my marketing background, but always fun to expand expertise and interests. As my background is consumer marketing and sales management, i also spend time doing fractional CMO work, as well as mentoring and leadership training.
Industry
I have worked in sales and marketing leadership functions across FMCG and Consumer Electronics brands (LG, Microsoft) in EMEA and Asia. I am from UK but have spent the last 10 years in Asia, managing large teams of across APJ, India and Greater China. My expertise covers consumer marketing solutions, retail and shopper marketing, sales force management and structures marketing technology solutions and marketing ROI optimisation.
Professional Membership / Certification
BA Hons Business Studies, Post Graduate diploma in European Business Administration.
Country that I am located in
Based in Singapore and Thailand.
Specific Countries That I am Qualified In or Can Cover/ Global
EMEA, Asia