Hello, I'm Richard T.
Results-driven CEO with a proven track record of driving growth, profitability, and operational excellence in consumer goods. Adept at developing and executing strategic sales initiatives, expanding key accounts, and securing new commercial opportunities. Expertise in optimizing efficiency, managing P&L, and leading high-performing teams to deliver outstanding results. A hands-on leader with strong financial acumen and a deep understanding of management, strategic planning, and market expansion. Passionate about building sustainable growth and maximizing business performance.
Details
- Number of Years Experience20+ years
- Seniority LevelC-Suite
- Education LevelMasters
- How did you hear about Humiint? Linkedin
Current/ Latest Job title
CMO
Industry
SaaS, B2B, B2C, DTC, Healthcare, SMB Markets
Professional Membership / Certification
See my LinkedIn profile for certifications: https://www.linkedin.com/in/turcott
Country that I am located in
USA
Specific Countries That I am Qualified In or Can Cover/ Global
UK, US, Europe
Skills
Marketing Strategy: PLG strategies, Product Launches, Demand Generation, Campaign Management, Product Marketing, Communications, Strategic Planning, Marketing Operations, Campaign Development, Public Relations, Customer Journey Mapping, Customer Onboarding, Content Marketing, Market Education and Awareness Digital Marketing: SEO, SEM, Social Media Marketing, Paid Media Advertising, Data Analytics, Multichannel Campaigns, Email Campaigns, Performance Analysis, ROI Optimization, KPI management: CAC, CPL, CPC, CPM, ROAS, LTV Leadership & People Management: Team Leadership and Mentorship, Cross-functional Collaboration, Continuous Improvement, Sales Enablement, Budget Management, Forecasting, Process Optimization, Stakeholder Management Technical: SEO, SEM, PPC, Social Media, CRM Systems, Marketing Automation Systems, Salesforce, BI Systems
Areas of Interest
• Growth Marketing & Demand Generation – driving scalable, cost-effective lead and revenue growth across B2B and B2C. • Go-to-Market (GTM) Strategy – launching and positioning products with precision to capture market share and fuel adoption. • Marketing Leadership & Team Development – building and mentoring high-performance teams that consistently exceed goals. • Customer Acquisition & Retention – designing programs that convert, retain, and grow customer relationships. • Product & Brand Marketing – aligning product value with customer needs and creating brand affinity across channels. • Digital & Performance Marketing – leveraging data, automation, and integrated campaigns for measurable ROI. • PR & Communications – elevating brand reputation and visibility through earned media and thought leadership. • Cross-Functional Alignment – collaborating with sales, product, and executive teams to drive business outcomes. • SaaS, EdTech, SMB & Healthcare – applying domain expertise across complex, regulated, and high-growth industries.