Seasoned operations, marketing and sales executive with over 30 years of experience. I have led and transformed organizations, including broadcast companies, radio and TV properties, play-by-play sports networks, digital media, and event marketing initiatives. I have experience across multiple disciplines, including marketing, talent, finance, engineering, operations, sales, and legal. With two decades of success in Hispanic Targeted Media, I am also fluent in Spanish, enabling me to connect with multiple audiences and stakeholders. Throughout my career, I have partnered with organizations of all sizes, from independent operators to Fortune 500 companies, providing strategic guidance and delivering measurable results. This breadth of experience has sharpened my skills in leadership, resource optimization, P&L management, marketing, branding, sales and client engagement. I’ve been responsible for teams as large as 200 and as small as a few dozen. I’ve managed revenues of under $1MM to upwards of $26MM. I specialize in revitalizing underperforming business units, returning operations to company and government compliance standards, raising team morale and productivity, and driving revenue growth. By leveraging data-driven insights and fostering innovative marketing strategies, I have consistently improved top-line revenue and achieved significant EBITDA growth.

Industry

As a proven Sales, Marketing, and Operations Leader with 3 decades of experience on the "media side" of the process, I bring the experience of ideation, creation, execution, and monetization of marketing campaigns and GTM strategy. Being an expert sales trainer means that I am uniquely qualified to instruct the sales team on how to best leverage the attributes of marketing campaigns. As a veteran marketer, I take input from sellers and sales leaders and translate it into effective GTM strategy. As an accomplished C-Suite operator, I am mindful of the performance metrics of campaigns and have expertise in setting and managing budgets.

Specific Countries That I am Qualified In or Can Cover/ Global

I am most suited to cover US companies. I also speak Spanish proficiently, allowing me to provide expertise to companies seeking to engage with Latino audiences or companies requiring a Spanish speaking executive consultant.

Country that I'm Located In

I am located in the United States.

Area of Interests (AI, Blockchain, Privacy, etc)

I am comfortable with every type of company from startups to midsize companies, single location local retailers to franchises, and fortune 500 companies in every industry, for any product, service, or program you could possibly name in both English and Spanish.